By owning an ice-cream truck, your students experience first-hand basic business principles, such as supply and demand or creating profit. By driving to different locations in a busy town, students see the results of their purchasing, pricing and routing decisions. An on-screen journal with simple spreadsheets assist in keeping track of sales information, which students use to plan subsequent trips.

Ice Cream Truck shows students the workings of a small business in simple non-competitive marketplace engagingly developing practical ‘real-life’ skills. A detailed teacher’s guide provides numerous extension activities!

New! Product Information, Tours, Research, Reviews and more! Check out the new Ice Cream Truck Product Resource Site!